Operational software for founder-led service businesses.
CGH builds the systems service businesses actually run on — workforce tooling, routing, customer communication, intake, and lead infrastructure. Practical, supervised, and operator-controlled.
Operational products for service businesses.
A focused set of products sharing common foundations. Each is in active development. We don't describe anything as finished that isn't.
WorkforceForge
An AI-assisted workforce layer for small teams — supervised operators handling repeatable back-office and customer-facing work, with operator review built in.
ShopPilot
Operations platform for service businesses — scheduling, dispatch, customer records, and day-to-day execution in one place.
RoutePilot
Routing and field-execution tooling for service teams that need predictable, dispatchable days.
PulsePilot
Customer conversation, inbox, and intake systems for service teams handling high message and call volume.
ServiceLead
Local lead generation and intake infrastructure for service businesses that depend on consistent inbound demand.
Operating teams don't need more software. They need leverage they can supervise.
Most service businesses don't fail at the work itself. They fail at the operating layer around it — schedules slip, conversations get dropped, leads go cold, and the founder ends up holding the whole thing together. The market response has been more tools, more dashboards, and more software stacked on top of the software already in place.
CGH is built in the opposite direction: fewer, more practical systems that take operational weight off the operator without taking control away from them. AI assists where it earns its keep — under supervision, with operator review, and inside boundaries the operator sets.
Operator-controlled
Humans set the boundaries; automation runs inside them. No silent decisions.
Visible by default
Operators can see what systems are doing without digging. Auditability over magic.
Reduces drag, not adds chaos
Tools should remove operational friction, not create new surfaces to manage.
Built for long-running use
Durable infrastructure that holds up over years. Daily use over demo velocity.
Internal tooling shared across the portfolio.
Supervised automation, operational visibility, and consistent oversight across products — internal scaffolding, not another platform for operators to manage.
- Supervised automation
- Operator review of system actions
- Auditability across products
- Operational visibility
Carroll Groomes Holding.
Carroll Groomes Holding is an independent, operator-led company building software and operational infrastructure for service businesses — workforce tooling, routing, customer communication, intake, and execution systems. The focus is practical: systems people actually use to run the work.
Founded by Russ Carroll, a systems engineer with a long background in infrastructure and operational software. CGH operates from Central Florida.
Discuss a product, partnership, or design-partner opportunity.
Central Florida